Wednesday, May 11, 2011

Demographics

The Claritas PRIZM is one of my favorite demographic breakdowns I think I have ever seen.  It was designed as a marketing and advertising aid, but for the average lowly consumer like me, seeing the research makes it more like a giant personality test.  With 66 unique demographic options to choose from, it is a very thorough look at the American lifestyle.  Designed to be printed as a giant banner (I think), the report I found is a little bit hard to navigate on the standard computer screen, but well worth the hassle.  Click here to see.  (You'll have to click that link, the image below is just a tiny sample of the page to give you an idea of what it looks like, I couldn't fit the whole thing on this post.)

Based on my analysis, I am somewhere between a "Bohemian Mix" and "Young Digerati" type.


1 comment:

M. said...

Guess what? I don't fit... And if I did sort of fit, I'm much too old.